Think different ad who is in it

Following a recent rebrand and change of focus for her design business, Laura Jane Boast discusses how she lost and then re-discovered the connection with her own studio. Persuasion Communications founder Jane Austin discusses what it takes to recover from a PR crisis — and how brands can avoid bumbling into one in the first place.

We spoke with studios Robot Food and This Way Up about what it takes to create a successful food brand. Hide Comments Start the discussion. Post a comment. Login to comment. Remembering Ringan Ledwidge. In search of that special sauce. Welcome to CR Town!

Twitter Facebook LinkedIn. More from CR. Creative Insight. Creative Inspiration. Creative Process. Creative Leadership. Jobs powered by Design Week View more. Creative Review Search Go. Sign in or register. Seuss-style poem about computers. Segall also named the iMac. His presentation planted the seeds for the ad so it would seem more organic when Apple debuted the new marketing push. You know, I think you always had to be a little different to buy an Apple computer.

When we shipped the Apple II, you had to think different about computers. Mobile menu toggle. News Top stories Do you remember when Apple told you to think different? Photo: Apple. Number of comments on this post Leave a comment. Gandhi, the revered leader of the Indian independence movement, is featured in a stunning ad on the back cover of the Oct.

He is the only person in the campaign who is not an American or a European. The ad consists of a black and white photograph of Gandhi, sitting cross-legged on the floor of a sparsely furnished room reading. The Apple logo provides the only color. Take a closer look at the ad, however, and you see, edging into the photograph on the left, a spinning wheel, a charka.

Gandhi thought Indians should make their own cloth rather than purchase it from English textile mills. His major concern was for village India, for the millions of Indians living in poverty. He asked himself how their lives might be improved. The answer was not, in his opinion, industrial technology, but the kind of technology that poor, uneducated people could apply directly to their lives.

This is not, of course, the sort of technology for which Apple has become famous. When Gandhi became the major figure in the Indian independence movement in the s, he directed the attention of the other leaders of the Congress party to the problems of the villages of India.